Newsroom


April 19, 2018

ALESIS(爱丽希思)OFFICIAL STATEMENT

In order to maintain the consistency of Alesis’ brand recognition in China, after registering this trademark in China, we now formally declare the official Chinese name of Alesis as “爱丽希思”.


Since its birth in 1980, the Alesis brand has been highly sought after by Chinese consumers pursuing the ultimate in craftsmanship and high-end quality. Under Alesis’ internal strategy, the Chinese market has always been one of the most important for the brand. We are committed to serving China and providing consumers the best electronic instruments and quality service.

Therefore, in order to maintain the consistency of Alesis’ brand recognition in China, after registering this trademark in China, we now formally declare the official Chinese name of Alesis as “爱丽希思”. The name will be used as the unified and unique Chinese name of the Alesis brand, applied to all relevant Chinese usage scenarios in the Chinese market, including all promotional content, sales channels, customer service channels, official websites, APPs, WeChat, Weibo and other related channels.

Alesis looks forward to continuing to offer high quality products and excellent service to our loyal Chinese customers.

Alesis (爱丽希思)

2018/4/19